The programme of support includes workshops, resources and mentoring sessions and is designed to be accessible and low cost. Run by Brighton Chamber the programme kicked off in June 2019 and runs for 12 months.
The task was to establish the programme as a recognisable brand which stands alone from the Brighton Chamber’s main events programme; they needed a to create a logo, a brand identity and supporting marketing materials.
What was created was a reflection of the sea, and the waves faced as a business owner in the UK. Using duotone colour palettes, it was possible to give each tier of events their own personality without falling out of the overall brand identity.